No matter the country, it can take years for those who suffer from hearing difficulties to seek care. Once they do, there is a low rate of follow-up on recommended interventions, particularly for hearing aids (Wilson et al., 2017; WHO, 2017). Unaddressed hearing loss is a serious and costly problem around the world. This motivated the World Health Organization to organize the annual World Hearing Day (WHD) campaign which takes place every March 3rd. The goal of the campaign is “to raise awareness on how to prevent deafness and hearing loss and promote ear and hearing care across the world.”
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